BHEL holds workshop on `Public Relations: Different Dimensions'

Publicity & Public Relations Department organized a workshop on "Public Relations : Different Dimensions" today at IFX Conference Hall BHEL Bhopal. The programme was inaugurated with lighting of lamp. Manoj Shrivastava, Commissioner, Bhopal was invited as Guest Lecturer in this programme. M K Dube, Executive Director, BHEL, Bhopal presided over the programme. R K Girdonia, GM (HR), all other GMs, DROs & other Sr Executives were in this programme.

Shrivastava shared his rich experience of Commissioner Public Relations in Government of M.P with the officials of BHEL. He stressed on collective decision making through which the employee/general public automatically buildup the image of organizations. He further said that the work of an organization should be seen & heard, in this PR Dept. plays an important role of image building. During the discussion he said that the role of PR Dept. is like a linking pin between general public and top management they works as a bridge between them by sharing information timely and accurately to both the side. He further said that in our organization we are does various work which may be a news from media's point of view and it is the duty of P&PR Dept. to share this information with the society through media. Shrivastava on the spot resolved the quires of the participants. It was an interactive workshop and all appreciated the programme.

On this occasion Dubey, in his presidential address said that public relations is the art and science of establishing relationship between an organization and its key audience. He further said that the business world today is extremely competitive. Companies need to have an edge that makes them stand out from the crowd. One more aspects of PR is effective communications.

Girdonia, in his presidential address said that BHEL officials present have both as technocrats and administrators whereas we expects more in the field of public relations as it is nowhere in the books.


ref:
http://www.centralchronicle.com/viewnews.asp?articleID=41119