Bhel sets up health camps in Africa in efforts to build brand

In an attempt to create awareness and goodwill that may help win orders, state-run Bharat Heavy Electricals Ltd (Bhel) is holding health camps in African countries such as Libya and Sudan among others to tap the growing demand for power generation equipment there.

The power generation equipment manufacturer is taking specialist doctors from India to set up health camps in African villages, where free health check-up facilities are being offered.

"The plan is to create awareness and goodwill for Bhel. Basically these camps will be set up in those countries wherever Bhel is looking at opportunities," said a senior Bhel executive who did not want to be identified.

Bhel is present in 17 countries in Africa. Primary international markets for the company, which plans to raise export orders to '10,300 crore by 2012, are West Asia, Africa and Central Asia. While Africa is estimated to have around 10% of the world's oil reserves, it faces a chronic power shortage. Bhel won physical export orders worth '3,571 crore in the last fiscal and is hopeful of securing export orders worth '5,000 crore in the current fiscal.

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